In a few weeks I'm getting on a plane to Europe for 10 days.

I'm going to see my favorite band (Goose🪿) play in London and Brussels. I'm going to drink coffee in cities I've never been to. I'm going to be fully, completely, unapologetically unavailable.

And my business is going to keep running while I do all of that.

And no, I didn’t hire a team (committed to being a solo business owner atm) or because I’m whiteknuckling a to-do list. But because I've spent years building systems that don't need me to show up every single day in order to work.

This is what I actually believe automation is for. And I think it gets lost in all the noise.

It's not about replacing people. It's not about becoming some kind of output machine that never sleeps. It's not about squeezing more productivity out of every hour.

It's about buying back time for the things that actually make your life feel like yours.

The concerts. The slow mornings. The time with family you won’t get back. The sunny afternoon on the patio. The trips you've been putting off because you couldn't figure out how to leave without everything falling apart.

Delegate the friction, not the fun. That's the whole philosophy. Everything I build — for myself and for clients — runs through that filter.

I want to be honest that it's not as glamorous as it sounds. 😮‍💨

I'm scheduling emails for the week I'm gone while my evergreen nurture sequence runs daily in the background doing its thing. I'm batching social content but leaving the calendar deliberately spacious — because some of my favorite posts come from being somewhere new with something real to say. I'm automating and batching what makes sense and leaving alone what doesn't.

Not everything needs a bot, an agent, or an automation. Some things just need to be let go of entirely.

The goal isn't a perfectly automated machine. It's a business that functions without me for 10 days so I can actually be somewhere in Europe instead of refreshing my inbox from a café.

Here's what that actually looks like in practice:

Most people think of email marketing as something you do — a broadcast you write, a launch you send through, a newsletter that goes out when you remember to write it.

An evergreen nurture sequence is different. It's a long-term automated series — anywhere from 12 to 50+ weeks — that runs in the background of your business whether you're at your desk or not. It educates your audience, nurtures the relationship, and makes casual contextual mentions of your offers when it actually makes sense to.

Think of it less like a funnel and more like a really good friend who knows their stuff, shows up consistently, and occasionally says — "hey, this thing I made might actually solve that problem for you."

I've had one running on and off since 2018. At its best it was making 3–10 sales a week at various price points with zero launches, zero urgency, and zero fake scarcity attached. Just the right email hitting the right person at the right point in their journey.

While I'm in Rotterdam it's running. It doesn't care that I'm gone. That's the point.

There's a full training on how to build yours inside Strategies that Stack® — including how to map your first 12 weeks, what kinds of emails belong in the sequence, and how to think about offer mentions without feeling like you're constantly pitching. Pop on the waitlist!

I batch my social content before I leave. But I don't schedule every single day.

The calendar has breathing room built in. Gaps I'm leaving open specifically for in-the-moment content. Because some of my best performing posts have come from being somewhere unexpected and having something real to say about it. You can't batch that. You can only make space for it.

The pre-scheduled content holds down the consistency. The spacious gaps hold space for the human moments.

Consistency🤝Human moments. Neither works without the other.

If you're someone who batch schedules everything down to the minute because the idea of an unplanned post gives you anxiety — I get it. But I'd push back on whether you're leaving any room for the content that actually sounds like a person instead of a content calendar.

This is the one people don't know is possible yet — and it's probably my favorite thing I've built for this trip.

I built an AI agent that checks my inbox while I'm away. It reads incoming emails, flags anything that actually needs my attention, and archives and categorizes everything else so I don't come home to 400 unread emails that are mostly noise.

Not a VA. Not a team member. An agent I built and trained to understand what matters in my business and what doesn't.

The things worth flagging: a potential client inquiry, something time sensitive, anything from a current client that needs a real response. Everything else — newsletters, notifications, automated platform emails, sale notifications, things that can wait — gets sorted and filed so it's there if I need it but out of my face when I get home.

I built this using Relay.app (affiliate link) and it took me like an hour to do this.

If you want something like this built for your business — this is exactly the kind of work I do with clients.

I didn't always operate this way.

There was a season (back when I had five social media management clients and an assistant) where I thought having help was the same as having a system.

It wasn't.

The week of my wedding my assistant ghosted me and my clients. All of it. Emails unanswered. Content not drafted. Updates not sent. I came back from my wedding weekend to a mess I had to spend two weeks cleaning up.

I was angry. I was embarrassed. I was in a program at the time that talked a lot about radical responsibility so I took all of it onto myself — convinced I had done something wrong.

Maybe I had. But what I know now is that the real problem wasn't the assistant.

It was that my business only worked if the right humans showed up. There were no systems underneath it. No automations holding anything in place. The whole thing lived in my head, a complicated Asana set up, and in other people's hands — and that is a terrifying place to run a business from.

I don't want that for you.

I want you to be able to get on a plane. Take a weekend off. Have a bad week personally without it becoming a bad week professionally.

Not because you're hustling harder before you leave. But because you built something that doesn't require your constant presence to function.

That's what Strategies that Stack® is about. That's what every marketing strategy, every system, every automation, every AI agent I build is designed to do.

Give you your life back.

There are two ways I can help right now:

→ Join the waitlist for the Strategies that Stack® membership — where we build this stuff together, one system at a time. Hop on the waitlist.

→ Book a call to build your own custom AI system — if you want something built specifically for your business, this is where we start. Book a call.

Either way — I'll be somewhere away from my desk when you read this.