I could’ve titled this: “Watch me force myself to like LinkedIn the same way people try to like olives.” Or: “How long before I get roasted on r/linkedInLunatics? Place your bets.”

But no. I went with the honest one: I’m dumping time into a platform I don’t love to see if I can love it.And because apparently my coping mechanism is… turning it into content.I don’t normally listen to Gary Vee. I haven’t listened to anything of his in nearly a decade but an interview caught my eye and I needed something to listen to while I did the dishes. One of the things he mentioned was posting 3 times a day on LinkedIn.

And this is literally what you see some of the biggest thought leaders on LinkedIn do. But consistency has never been a strength of mine when it comes to content creation. Especially during busy client seasons.So, late last week I decided I was up for the challenge. But like any good marketer, I want to share my BTS with you! I’ll be updating this blog post weekly until I hit 4-weeks (bookmark this!) and reporting my results here.

Side note: I’m not currently paying for LinkedIn premium or sales navigator. I don’t intend on upgrading as a part of this either.

Admittedly, I don’t have a big goal. I don’t even have a “here’s what I want to happen.” I truly just want to

what happens on LinkedIn when I fully commit! Will I land a client? Will my email list grow from LinkedIn? Will I get a random job offer out of the blue? Will I get invited to a podcast? Will this blog post be shared?

my first post

Before: (I’ll admit I forgot to copy it but it was basically something like….) Strategies that Stack® | I talk about AI, Personal Branding, and Marketing

Christine Orchard

My impressions were waaay down this week. My content didn’t get nearly the amount of impressions and engagement as it did the first week. I’m looking at a 82% decrease. Yikes! I’ll take some of the blame here… I definitely wasn’t on top of comments like I was week one. I see I’ve got quite a few to reply to still. And I was posting some more polarizing content. Guess I was feeling spicy when I wrote these??

Thanksgiving week! I knew/expected this week to be slower as people step away from their computers in the US to be with family and shop. I don’t think LinkedIn is like Instagram or TikTok where people will just scroll during family holidays as a way to disassociate or fill time. But surprisingly, some of my content did perform fairly well! Notably this post where I talked about how I want to build in 2026. It got some of my friends from other platforms commenting which was cool.

I did share a couple of blog posts to LinkedIn that did drive some traffic to my site which feels good. Previously LinkedIn wasn’t driving any traffic to my website.

Here’s a little update on the analytics so far: